From the start, I knew I wanted to emphasize on the playfulness and whimsical nature of the image-based typeface. Therefore, a key part of my brainstorming was to design the text in visually engaging ways. I experimented with horizontally flipping the Roman letterforms so that although the text is still readable, it adds another element of fun into the design. I also experimented with overlapping icons and Roman letterforms to create an element of interest.

A challenge I encountered was creating the type specimen for a typeface that was not readable. How would I convey the message of the type specimen booklet if it wasn’t legible? While I could have created an aesthetic booklet aimed at highlighting the various dingbats, I wanted the publication to be informative as well as visually engaging.

I imagined Wingdings as a text in a foreign language and began looking for ways to incorporate both the "English" and icons together. I selected Lucida Sans for my English type, as Wingdings was originally designed to be used with Lucida Sans. I did not want the English text to be simply be a translation of what was written in Wingdings, as this was not an actual foreign language. Therefore, I found ways of incorporating the two into a visual set. Each language complemented the other and worked off of each other without being a direct translation.